Picking stocks is a four-step funnel. Region first. Sector second. The individual company third. Time horizon last. Skip any step and you end up owning something you don't understand, which is the only real sin in this game. Pick the region In a globalised economy, limiting yourself to the NSE alone is leaving money on the table. The catch: trading overseas from Kenya means more paperwork, currency risk, and often a broker relationship that's harder to manage from a distance. For most beginners, the NSE and maybe one or two East African Community exchanges is plenty to start with. As your pot grows and your confidence with it, the world opens up. Money moves where it grows best. That was true in 2011 when this post was first written, and it's true now. What's changed is which regions are growing. Back then the BRICS grouping — Brazil, Russia, India, China, South Africa — was the emerging-markets story. Today, for Kenyan readers, the East African Community is the...
DIY personal finance that actually makes sense